Natalie Hernandez

she/her/ella

National Organizing Coordinator, App Campaign

Las Vegas, NV

Natalie Hernandez leads a multi-city campaign dedicated to empowering app-workers to win just working conditions, respect, and dignity. She spearheads a robust national field program that engages a diverse, multilingual base of workers. Her role involves developing and executing grassroots and corporate strategies to uplift rideshare driver organizing.

She became involved in politics and community organizing in 2012 after immigration policy forced her family apart. As the eldest daughter of immigrant parents, Natalie was raised with a deep commitment to help shape a world where families like hers can not just survive, but have an opportunity to thrive. She strives to ensure that BIPOC, immigrants, working-class/poor folks, women, and young people are central in conversations affecting them, advocating for inclusive platforms where their voices can shape impactful policies.

Prior to joining PowerSwitch, Natalie served as the Climate Campaign Strategist at Majority Action where she led campaign planning and strategy to align capital strategies with the Paris Agreement’s objectives. She ensured impactful messaging and collaboration across grassroots partnerships emphasizing the climate crisis’s toll on marginalized communities. At Make the Road Nevada (MRNV), Natalie was the Director of Organizing, where she led a team of organizers to build the power of Latinx and working-class people of color to achieve dignity and justice through organizing, policy innovations and transformative justice. During her time at MRNV, she managed a coalition of 24 statewide and national organizations to successfully pass Nevada’s first paid sick day legislation. Natalie has also led successful union contract negotiations alongside nurses and other hospital staff demanding safe staffing and a living wage in rural Northern Nevada as the Northern Nevada Organizer with Service Employees International Union.

Natalie is passionate about building power in underserved communities and communities of color. She brings over 12 years of experience organizing workers and communities for a wide range of social justice issues including worker rights, economic justice, and immigrant justice and holding corporations accountable for their harm to the climate and communities of color.

Based in Las Vegas, NV, Natalie can be found spending time with her loved ones, hiking one of the many local mountain trails, dancing and cleaning at home, or trying a new recipe she found on social media when she is not working.